Trojan Releases New Penis Flavored Condoms
Trojan condom brand announced the U.S. launch of its new line of flavored condoms, complementing their current assortment of family planning implements. A multinational leader in the $750 million prophylactic industry, Trojan has had success with its banana-, strawberry-, and chocolate-flavored condoms, but has faltered in recent efforts to expand into flavors such as sour-cream and onion, mint mojito, and wheatgrass. “I was really inspired by a talk I saw Malcolm Gladwell give,” said Jim Daniels, Trojan’s vice president of marketing. “The talk focused on the story of a psychophysicist – a flaverologist if you will – who singlehandedly reshaped the way the consumables industry thought about their products.” Gladwell’s focal point was the shortsightedness of most firms in understanding the American consumer.
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